INFO:

WPP’s Rob Reilly is joined by Fernando Machado, CMO of NotCo, to discuss gaming as a newer category at Cannes Lions, Rob and Fernando’s shared history with Burger King, what drew Fer to NotCo, and why he loves the advertising industry. Credits: • Rob Reilly – Host/Global CCO • Jonathan Sanchez – Director • Jonathan Jirjis – Executive Producer • Louis Simonelli – Producer • Alex Davis-Isaac – Co-producer • Stephanie Gaweda – Director of Photography • Rob C. Ward – Editor • Peter Eason – Assistant Editor • Cameron Mare – Motion Graphics Designer • Thomas Brink – Camera Operator • Mark Hendon – Camera Operator • Yinka Soda – Camera Operator • Jake McAfee – Camera Operator • Guy Rosmarin – Audio Engineer • Liam Rowley – Production Assistant • Connor O'Neill – Production Assistant • Dave Towers – Logo Designer • Supported by our partners at Spotify